01
Revenue Growth Has Stalled
The company has established products and customers, but sales are flat, declining, or below expectations.
Sales operating systems · Fractional VP of Sales
Build a Better Sales Organization. Grow Revenue.
INU Advisory helps established consumer product companies and manufacturers build stronger sales processes, improve accountability, and access experienced sales leadership without the cost of a full-time executive.
We build your sales system, or we lead your sales team.
Service 01
90-Day Revenue Operating System
Build a repeatable sales process and management system.
Service 02
Fractional VP of Sales
Experienced sales leadership for your existing team.
- For consumer product companies and manufacturers.
Finding Revenue. Building Systems.
Consumer Products · Manufacturing
The challenge
Your Sales Team Is Working. Is Your Sales System?
02
The Pipeline Lacks Visibility
Leadership cannot confidently explain which opportunities will close, when they will close, or why.
03
Sales Accountability Is Inconsistent
Salespeople are busy, but expectations, processes, coaching, and performance management are inconsistent.
04
The CEO Is Still Managing Sales
The owner or president spends too much time directing the sales organization rather than leading the business.
More sales activity isn’t always the answer. Sometimes the company needs a better sales operating system. Sometimes it needs stronger sales leadership.
Two ways to work with INU
Build the System. Or Lead the Team.
We build your sales system, or we lead your sales team. Both engagements are available to consumer product companies and manufacturers.
Service 01 · 90-Day Revenue Operating System
Build the Sales System Your Team Needs to Perform.
90-day implementation · 45 defined deliverables
A structured 90-day implementation that installs the sales processes, pipeline management, forecasting, KPIs, management routines, and accountability your company needs to improve sales execution.
Key features
- 45 defined deliverables
- 90-day implementation
- Sales process and CRM discipline
- Pipeline visibility and forecasting
- Sales performance scorecards
- Management routines and accountability
- Training and leadership handoff
Ideal for
Companies with at least 1–2 existing salespeople and a designated internal sales leader or CEO owner.
INU designs, installs, coaches, and validates the system. Your existing team performs daily sales execution. The engagement does not include hiring a sales team, unlimited consulting, full CRM installation, or outsourced prospecting.
Explore the 90-Day ImplementationService 02 · Fractional VP of Sales
Experienced Sales Leadership. Without the Full-Time Executive.
12-month commitment · up to 12 hours per week
INU Advisory provides embedded senior sales leadership to companies that need stronger direction, sales team accountability, pipeline management, forecasting, and execution.
Key features
- Sales team leadership and coaching
- Revenue strategy and planning
- Pipeline and forecast management
- Sales process improvement
- Strategic account and deal support
- Executive reporting and accountability
Ideal for
Established businesses with an existing sales team but without the senior sales leadership required to consistently improve performance.
The standard engagement provides up to 12 hours per week of fractional leadership services, with the first 90 days focused on assessing, installing, and stabilizing the sales operating system. INU leads your existing team; it does not replace your salespeople.
Explore Fractional Sales LeadershipIndustries
Two Markets. One Proven Approach to Sales Execution.
INU Advisory combines sales leadership experience with an operator’s understanding of the processes and accountability required to produce results.
$30M → $80M
Vitamix · Costco
Helped grow the Vitamix Costco business from approximately $30 million to $80 million.
$10M+
Mattress Warehouse
Developed a $10 million-plus Mattress Warehouse business.
National accounts
Menards · BJ’s Wholesale Club
Experience opening and expanding major national retail accounts, including Menards and BJ’s Wholesale Club.
COO
Woodhill Plating
Previous COO experience at Woodhill Plating, including operational improvement and business growth.
Results reflect Eric Beebe’s prior executive leadership experience and are not INU Advisory client results.
Does Your Company Need a Better Sales System or Stronger Sales Leadership?
Let’s discuss your current sales organization, the obstacles limiting performance, and which engagement would make the most sense.
Schedule an Introductory Conversation